Peppa Pig ‘Lunar’ AW Trend Guide

It’s always a pleasure to work with e-One on Peppa Pig style guides - and this one was no different! The brief was to produce a trend-forward guide, for 2-6 year olds, skewed towards girls but with some boys-focussed elements. 

The trend was a move-on from the many iterations of galactic-themed artwork that have been popular, and moved towards a more pretty, sparkly and feminine space theme. Lunar is about travelling to other planets and planets that have yet to be explored – but also has a nod to spirituality in the form of zodiac signs, moon phases and more. Our challenge was to create these in a child-appropriate manner.

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